Customer relationship management (CRM) Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with the customers. Manly it is for improving business relationships, as it helps companies stay connected to customers, streamline processes, and improve profitability. At Kinetics, we offer your company a CRM solution with visibility and easy access to data that helps you focus on your organization’s relationships with individual people including customers, service users, colleagues, or suppliers. Our CRM system gives everyone from sales, customer service, business development, recruiting, marketing, or any other line of business a better way to manage the external interactions and relationships that drive success.